Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He …
At one point, every business owner will find his or herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of …
Would it come as a surprise to you if I said we’re all sales people? It’s true. If you run a business, or want to, you’re a sales person. You have to be! Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email …
We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job, …
One fact about me: I love perfumes. To me, perfumes are an instant pick-me-up and they complete any outfit. I love how I can just spritz on a perfume, and even if I’m working from home in my sweats and a messy bun that day, I will instantly feel more put together and ladylike! You …
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom …
The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with …