Becky 
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom …
The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with …
Want to know what sets the uber-successful apart from the wannabe entrepreneurs? It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be …
Many people have been bitten by the entrepreneurial bug in recent years, thanks to the internet, the pandemic and all the other factors that have highlighted the benefits of working for yourself. Starting an online business can be quick, easy, and fun. However, just because it is easy does not mean everyone should start their …
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours. Business …
Most small businesses in the US have five or fewer people working in them, and a large percentage of small businesses are run by a single person doing their best to try to cover every task required to start and manage a successful business. The single person set-up might be because they want to keep …
If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, …