Here’s Why Fear-Based Decisions Are Bad for Business

At one point, every business owner will find his or herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of …

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Lessons Learned: What a Lost Client Really Tells You

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job, …

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How Well Do You Really Know Your Ideal Client?

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom …

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3 Proven Ways to Market Your New Business

The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with …

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