Would it come as a surprise to you if I said we’re all sales people? It’s true. If you run a business, or want to, you’re a sales person. You have to be! Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email …
We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job, …
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom …
The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with …
Want to know what sets the uber-successful apart from the wannabe entrepreneurs? It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be …
Many people have been bitten by the entrepreneurial bug in recent years, thanks to the internet, the pandemic and all the other factors that have highlighted the benefits of working for yourself. Starting an online business can be quick, easy, and fun. However, just because it is easy does not mean everyone should start their …
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours. Business …